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The week's Top5 marketing campaigns
1
International Olympic Committee - The First Effect
Being the first to do something is never easy, but it should be something that everyone has the chance to try, as shown by Deloitte Digital in this installment for the International Olympic Committee.
| Title | The First Effect |
| Agency | Deloitte Digital |
| Campaign | The First Effect |
| Advertiser | International Olympic Committee |
| Brand | International Olympic Committee |
| Date of First Broadcast/Publication | 2024 |
| Business Sector | Sports Teams, Sports Events |
| Media Type | Television |
| Length |
2
McDonald's - Ride The Arches
This clever campaign out of Leo Burnett Group Manila recognizes a niche consumer base for McDonald's and leans into it, making McDonald's a bike friendly destination.
| Title | Ride The Arches |
| Agency | Leo Burnett Group Manila |
| Campaign | Ride The Arches |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer, Copywriter | Raoul Panes |
| Executive Creative Director, Copywriter | Kat Gomez-Limchoc |
| Creative Director, Copywriter | Jonah Brocka |
| Art Director | Keith Comez |
| Art Director | Dhalaine Bautista |
| Head of Art, Art Director | Carl Urgino |
| Head of Creative Excellence | Jason Williams |
| Regional Chief Creative Officer | Natalie Lam |
| Account Management | Judy Medina |
| Account Management | Earl Dorado |
| Account Management | Florence Estor |
| Account Management | Ricky Santiago |
| PR Lead | Carol Battad |
| PR Agency | MSL Philippines |
| Public Relations | Marco Sindiong |
| Public Relations | Lendl Fabella |
| Regional PR Lead | Barbara Messer |
| Regional Lead | Anna Tomasetti |
| Producer | Miele Dungo |
| Advertising Manager | Margot Torres |
| Advertising Manager | Adi Hernandez |
| Advertising Manager | Denise Barrameda |
3
Evian - Welcome to the Mountain of Youth
Evian plays on their 'Live young' slogan in this spot out of BETC Paris: "Welcome to the Mountain of Youth".
| Title | Welcome to the Mountain of Youth |
| Agency | BETC Paris |
| Campaign | Mountain of Youth |
| Advertiser | Danone Water |
| Brand | Evian |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Mineral, Sparkling & Bottled Waters |
| Tagline | Live Young |
| Philosophy (original language) | BETC Paris et evian écrivent un nouveau chapitre de l’histoire de la marque en vous invitant à découvrir la Mountain of Youth. Après une décennie de campagnes multi-primées grâce aux incontournables bébés d’evian, cette nouvelle plateforme de marque nous entraîne dans un voyage drôle et fantasque au cœur des Alpes, à la source de l’eau evian. La campagne redonne vie à l’emblématique signature de marque “Live Young”, nous incitant à vivre une expérience revitalisante tant pour le corps que l’esprit, de manière espiègle, quel que soit notre âge. En réinterprétant le mythe universel de la Fontaine de Jouvence, BETC rend hommage à la pureté des Alpes française, héritage unique d'evian où l’eau est filtrée au sein des roches glaciaires pendant plus de 15 ans afin d’acquérir sa composition minérale unique. Dans ce paysage immaculé, couronné de trois majestueux sommets protecteurs de l’eau evian, vivent les "Evianers". Ces habitants de la montagne, presque féériques, se montrent joueurs, impertinents et pleins de légèreté. Nous suivons dans ce film un explorateur intrépide qui progresse à travers les Alpes à la recherche de la précieuse source de la Mountain of Youth. Mais alors qu’il pensait avoir trouvé l’emplacement, il explore tous les recoins de la montagne, mais sans succès. Ce qu'il ne sait pas, c'est qu'il est constamment observé et suivi par nos malicieux ‘Evianers’, qui trouvent toujours des techniques incroyablement drôles et surprenantes pour se camoufler à son passage. Spectaculaires et irréalistes, leurs costumes leur permettent de se fondre parmi les stalactites, sapins enneigés, rochers, icebergs et même de se faire passer pour l'abominable homme des neiges ! Dès que l’explorateur a le dos tourné, ils s’amusent à interagir avec lui dans une facétieuse partie de cache-cache, juste assez pour installer le doute dans son esprit, mais jamais assez pour se révéler. Ce n’est que lorsque notre explorateur est sur le point d’abandonner sa quête, qu’ils décident de lui partager leur secret, en lui déposant un présent : une bouteille d’eau evian. La vraie source de la Mountain of Youth. Ce film a été produit par Wanda et réalisé par le talentueux Henry Scholfield, qui s’est notamment fait connaitre en réalisant les clips de nombreux artistes tels que Dua Lipa, Billie Eilish, Rosalia ou encore les campagnes de grandes marques comme Adidas, Stella Artois, Opel Corsa, ou Samsung. L'univers de la Mountain of Youth est rythmé par le morceau "JOY" de Pharrell Williams, qui reflète l'esprit jeune et enjoué d'evian et incarne à merveille l'état d'esprit Live Young. Pour la campagne d’affichage, BETC et evian ont collaboré avec le célèbre photographe de mode Dario Catellani pour capturer de drôles de moments de vie de la tribu des Evianers. On y retrouve trois images, celle d’une Evianer utilisant le corps d’un bonhomme de neige comme boule de yoga pour s'étirer, sous les yeux déconcertés de la tête du bonhomme de neige. Une mère et son enfant laissant malicieusement des empreintes de yéti dans la neige à l'aide de leurs énormes bottes taillées en pieds d'un yéti, ainsi qu’un couple d'Evianers plus âgés qui saute joyeusement dans un trou de glace comme s'il s'agissait d'une piscine pour enfants. La plateforme prend aussi vie à travers une série de prints et OOH rafraichissants et amusants qui mettent en scène les ambassadeurs evian. On y retrouve les célèbres joueurs de tennis Emma Raducanu, Frances Tiafoe et Stan Wawrinka qui jouent avec de drôles de raquettes de neige aux pieds sous le regard d’un bonhomme de neige arbitre, ou encore la championne de golf française Céline Boutier pratiquant le golf en patin à glace sur un lac gelé. |
| Media Type | Television |
| Length | |
| Market | South Africa, United Kingdom |
| Soundtrack | "JOY" Pharrell Williams |
| Advertising Manager | Antoine Portmann |
| Advertising Manager | Dawid Borowiec |
| Advertising Manager | Isabella Bertin |
| Founder | Mercedes Erra |
| Vice President (VP) | Dominique Vérot |
| Account Management | Anne-Laure Brunner |
| Account Management | Marie-Alice Poisson |
| Account Management | Lauryanne Sam |
| Account Management | Alice Morel |
| Account Management | Amélie Velly |
| President & Chief Creative Officer | Rémi Babinet |
| Executive Creative Director | Antoinette Beatson |
| Creative Director | David Martin Angelus |
| Art Director | Aurélie Scalabre |
| Art Director Assistant | Florian Padilla |
| Art Director Assistant | Romane Bouvrain |
| Copywriter | Olivier Mille |
| Strategic Planner | Clément Boisseau |
| Strategic Planner | Alexandre Ben-soussan |
| Strategic Planner | Tomas Couvry |
| Traffic | Elodie Diana |
| Creative Producer | Laure Denizot |
| Production Company | Wanda Paris |
| Sound Production | GUM |
| Director | Henry Scholfield |
| Director of Photography (DOP) | Pat Aldinger |
| Post Production | Wanda Paris |
| Head of Post Production | Olivier Glandais |
| Post-production Producer | Bissane Kim |
| Post Production | ROYAL POST |
| Post Production Executive | Téotime Aguilar |
| Post Production Manager | Jonathan Trebois |
| Editor | Edouard Mailaender |
| Editing Company | Icecream |
| Colorist | Tim Smith |
| Colorization | No.8 |
| Color Junior Producer | Hannah George |
| Color Assist | Michel Tran |
| Color Assist | Hadrian Kalmbach |
| Assistant Editor | Anaelle Derouet |
| Assistant Editor | Freiss Nathan |
| VFX Artist | Onur Ortalan |
| VFX Artist | Ronan Dusmenil |
| VFX Artist | Mathieu De Brun |
| VFX Artist | Joseph Catte |
| VFX Artist | Alexandre Moukala-Pez |
| VFX Artist | Lucas Monjo |
| VFX Artist | Clément Leclerc |
| Flame Artist | Grégory Langlois |
| VFX Post House | Wicked Pixels |
| Head of Post Production | Carl Jeppe |
| VFX supervisor | Eddie Van Rensberg |
| VFX Senior Producer | Leigh Human |
| VFX Executive Producer | Kamila Kelly |
| VFX Editor | Stephanie Jandrell |
4
DHL - Grow Your Business with DHL
DHL touts faster shipping rates in this campaign out of Horizon FCB, which is aimed at small business owners looking to grow their business.
| Title | Grow Your Business with DHL |
| Agency | Horizon FCB |
| Campaign | Grow Your Business with DHL |
| Advertiser | DHL |
| Brand | DHL |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Postal, Courier & Shipping Services |
| Philosophy | DHL announces they’ve added great shipping rates to their world leading logistics and delivery services in in a fun retail campaign created by Horizon FCB Dubai. The hero film shows a frustrated fashion designer receiving a package of materials from DHL, which then triggers an escalation of things getting better for her career in a fun exaggerated metaphor of how DHL added more competitive price points to their already first-rate delivery service. Horizon FCB Dubai Creative Director Colin Smith said: “Just when you thought DHL couldn’t get any better, they go and add great shipping rates to their deliveries. The aim of the spot was to resonate with the many young entrepreneurs in the MENA region and show them that DHL can help them on their journey. Whatever that may be.” Executive Creative Director Mohamed Bareche added; “The campaign is a smart and creative way to communicate a price offering that is relevant to Ecommerce sellers and young people starting out on their career path. In an effort to add even more value for our clients, we also filmed different scenarios of the young girl’s rise to success in order to create alternative edits for social media, reducing fatigue.” The film really brought to life a hardworking message that DHL have made a good thing even better. It was produced by Good People and Directed by rising star Director Omar Shawky. |
| Media Type | Television |
| Length | |
| Chief Executive Officer (CEO) | Mazen Jawad |
| Managing Director | Reham Mufleh |
| Executive Creative Director | Mohamed BARECHE |
| Creative Director, Copywriter | Colin Smith |
| Head Of Planning | Munther Al-Sheyyab |
| Account Director | Farouk Haber |
| Account Executive | Yara Kobeissi |
| Head of Production | Mariam Adel |
| Agency Producer | Antoine Nassif |
| Advertising Manager | Najwa Raslan |
| Production Company | Good People |
| Director | Omar Shawky |
5
Conde de Valenciana I.A.P. - Flash Test
Conde de Valenciana I.A.P. creates "Flash Test" with the help of MullenLowe SSP3 México, allowing parents to detect Retinoblastoma in their children early.
| Title | Flash Test |
| Agency | MullenLowe SSP3 México |
| Campaign | Flash Test |
| Advertiser | F.A.P. Institute of Ophthalmology Conde de Valenciana I.A.P |
| Brand | Conde de Valenciana I.A.P. |
| Posted | May 2024 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Case Study |
| Length | |
| Creative Director | Gerardo Gutiérrez Iris |
| Copywriter | Fátima Quiroz |
| Copywriter | Eduardo Gálvez |
| Copywriter | Mariana Sotelo |
| Copywriter | Javier 'Chicharito' Hernandez |
| Copywriter | Diana Mendoza |
| Art Director | Luis Torres |
| Art Director | Ana Sofia Valdez |
| Art Director | Juan Camilo Contreras |
| Art Director | Alejandra Garcia |
| Art Director | Frida Martínez |
| Director | Edgar Elorza |
| Producer | Rodolfo Romero |
| Producer | Romarico Cibrián |
| Chief Executive Officer (CEO) | Jorge Obregón |
| Chief Creative Officer | Rafa Domínguez |
| Digital Director | Alexis Leyva |
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