CEO & founder of INOVNATION at Shareholder & Member of the Board of BAC-Briggs Automotive Company

São Paulo SP, Brazil

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Mix Brasil - "Fantasies"

NEOGAMA

NEOGAMA São Paulo, Brazil

6116

Brand: Mix Brasil
Country: Brazil

Advertiser: Mix Brazil Cultural and Diversity Festival

Title	Fantasies
Agency	NEOGAMA
Campaign	Fantasies
Advertiser	Mix Brazil Cultural and Diversity Festival
Brand	Mix Brasil
Date of First Broadcast/Publication	2014 / 9
Business Sector	Racial/Ethnic/Minority/Disability Awareness
Story	Neogama BBH created a campaign focusing the use of condom for the Mix Brazil Cultural and Diversity Festival. For 22 years, the Festival has been struggling against prejudice through art and now decided to raise another flag. The campaign will be launched on National Sex Day, 6/9 and shows in a fun way the diverse sexual practices that happen under the sheets. The headline is: Out of everything you've asked for, a condom is nothing. To distinguish one sexual practice from the other, each of them was shaped using a different animation technique, displaying representative elements of every practice.
Philosophy	Out of everything you've asked for, a condom is nothing.
Problem	How to create awareness on the use condom through art?
Result	The film shows in a fun way the diverse sexual practices that happen under the sheets. To distinguish one sexual practice from the other, each of them was shaped using a different animation technique, displaying representative elements of every practice.
Media Type	Television
Length	55 seconds
More Information	https://www.youtube.com/watch?v=TyD5IC41R-I&list=UUhd_K6se9lWFvcEMmRQom8g
Executive Creative Director	Alexandre Gama
Creative Director	Márcio Ribas
Art Director	Fernando Patucci
Copywriter	Ligia Mendes
Production Company	LOBO/Vetor Zero
Diretor	Fabio Acorsi
post production team	Eve Weigel
Sound Design Company	Big Foote Music