Overview

Founded in 1996, Bob Wolf Partners/TPG provides high level, strategic counsel to advertisers.

We believe that a strong relationship between client and agency is one of the best ways to leverage the marketing budget. We proactively and confidentially assist advertisers address client-agency relationship issues by providing a comprehensive scope of professional consultancy services.

The firm offers two broad areas of service to advertisers. First, Bob Wolf Partners/TPG offers counsel on agency screening and review, global and regional agency consolidation, media management evaluation, compensation analysis and structuring. Second, the firm provides in-depth strategic counsel to advertisers seeking to improve advertising effectiveness and to build/enhance brand image. Occasionally, one partner or another is called upon to act as interim CMO for a given client.

Managing Partner/CEO Dan Pearlman and Bob Wolf.

Bob Wolf Partners/TPG is a high level, full-service firm with a working knowledge of the advertising industry and its players. The partners have collectively over five decades of client and agency senior management experience, have built and run some of the best recognized agencies, have supervised some of the largest and most sophisticated accounts in the U.S., managed media for the toughest clients and directed global advertising and media from the client side. We offer invaluable insight for advertisers to assess current and prospective client-agency relationships.

An extremely diverse group of both consumer and business-to-business clients. From traditional package goods marketers to high tech companies, from brick and mortar to the Internet, Bob Wolf Partners/TPG has served almost every major industry advising clients with annual marketing budgets of $10 million to $1 billion. Recent clients have included ADT Security, Boeing, AIG, American Express, Ameritech, Bacardi, Datek Online, The Financial Times, Kia Motors, General Motors, Jenny Craig, Juno Online Services, LendingTree.com, New York Times, Pfizer, Seagram, Southeast Toyota Distributors, Subway, Roche, Thrifty-Rent-A-Car, TicketMaster and Zurich Direct and numerous others.

AAAA, ANA, PRSA, DMA